Pricing | Digital Marketing Packages for Service Businesses | BARKmedia

Transparent Monthly Pricing. No Long-Term Contracts.

Three tiers built for service businesses, with two-tier pricing based on your local competition. Cancel anytime with 30 days' notice—no hostage clauses.

✓ No long-term contracts ✓ 30-day notice to cancel ✓ Pricing posted publicly
Phase 1: Foundation

Your First 30 Days

Most agencies bury this as "onboarding fees" and surprise you with it after you sign. We post it up front. About 70% of new clients need it. The other 30% skip straight to a monthly package — and we'll tell you which one you are after a free audit.

Foundation Setup

Starts at
$3,500
One-time · scoped to your needs

What We Fix & Align

  • Website speed and mobile responsiveness (slow sites lose 40%+ of leads before the form even loads)
  • Google Business Profile — categories, photos, services, posts (the #1 driver of local map-pack rankings)
  • Social media pages — consistent branding across platforms (buyers cross-check before they call)
  • Brand message and visuals — clear, professional, on-voice (this is the first impression that wins the deal)
  • Tracking infrastructure — call tracking, conversion events, analytics (without this, every dollar spent on ads is guessing)

Running ads on a broken setup wastes money. We won't do it — even if you ask.

Already have a solid foundation? Some businesses come to us with the website, Google profile, and tracking already dialed in. If that's you, we'll skip Phase 1 entirely and move you straight to a monthly package. The free visibility audit tells us which one you are before you commit to anything.

Phase 2: Ongoing Packages

Choose the Level of Support That Fits

Pick the package that matches where you are and where you want to go. Most clients start at GET LEADS.

BE SEEN

Get Found and Look Professional

Specialty
$1,250
/month
Core
$2,500
/month
○ Not exclusive — multiple businesses per market may be on this tier

What's Included

  • Local listing management
  • Reputation management
  • SEO and AI search optimization
  • Google Local Services Ads support

If you need steady leads right now, this package alone may feel slow.

DOMINATE LOCALLY

Own Your Market

Specialty
$3,500
/month
Core
$5,000
/month
● Includes 1:1 market exclusivity — we won't work with your direct competitors

Everything in GET LEADS, plus:

  • Higher-end video production (2–4/month)
  • YouTube advertising
  • TikTok marketing (6–10 posts/month)
  • LinkedIn marketing
  • Offline media planning (radio, TV, OOH)

Built for staying visible everywhere your customers look so competitors can't outspend or out-position you.

Why Pricing Differs

It Comes Down to Competition

More competition requires more content, more ad testing, and more ongoing optimization to stay ahead. That's why we price by industry tier.

A plumber in Austin competes with 500+ other plumbing companies for "plumber near me." A land surveyor competes with about 20. Same hours, same quality of work—but the plumber needs more frequent content, more aggressive ad spend, and more ranking effort to win.

Industry is a starting point. Final pricing is based on your actual local market and competition density—we'll quote the exact number after the audit.

Industry Classification

Which Tier Are You In?

If you don't see your industry, it's probably Specialty—reach out and we'll confirm.

Core Industries

Higher Competition

  • Plumbing
  • HVAC
  • Electrical
  • Roofing
  • General contracting
  • Landscaping
  • Pool service
  • Pest control
  • Garage doors
  • Flooring
  • Painting
  • Handyman services
  • Junk removal
  • Moving services

Specialty Industries

Lower Competition

  • Land surveying
  • Engineering
  • Architectural services
  • Environmental consulting
  • Specialized inspections
  • Certified arborists
  • Custom fabrication
  • Historic restoration
  • Niche professional services
Real Client Results

What This Pricing Actually Buys

Three real campaigns from real clients. Pricing isn't a cost—it's an investment, and here's what the math has looked like.

Custom Pools
110×
Return on Ad Spend

$2,000 in META Ads turned into $220,000 in revenue. Targeted campaign, full-funnel strategy.

Auto Repair
40×
Return on Investment

$300 in Google Local Service Ads spend generated $12,000 in revenue. Lean budget, dialed-in strategy.

Towing & Roadside
36
Calls in 11 Days

Google Search + LSA campaign across the Austin DMA. $32 cost per call from day one.

Pricing FAQ

Honest Answers Before You Ask

The questions service business owners actually ask before signing on.

Are these monthly fees the total cost, or do I pay extra for ads?
The monthly package fee is for our work—strategy, content, management, optimization, and tracking. Ad spend (what you pay Google, Meta, etc.) is separate and goes directly to those platforms. We'll recommend a budget based on your goals and competition, but you control it and pay it directly. We never mark up ad spend.
Why is there Specialty and Core pricing for each tier?
It comes down to competition. A plumber in Austin competes with 500+ other plumbers; a land surveyor competes with about 20. More competition means more content, more ad testing, and more ongoing optimization—so the price is higher. Same package, scaled to your market reality.
Do I need Phase 1 if my website and Google profile already exist?
Maybe not. Some businesses come to us with a solid foundation and skip straight to a package. Most don't—even sites that look fine usually have speed issues, broken tracking, weak messaging, or an under-optimized Google Business Profile. We'll tell you honestly which one you are after a free audit.
Is there a long-term contract?
No. Our packages are monthly with a 30-day notice to cancel. We don't believe in hostage contracts—if we're not delivering value, you should be able to leave. That's also why we put pricing on the website: we want clients who chose us, not clients we trapped.
What does "1:1 market exclusivity" actually mean?
At GET LEADS and DOMINATE LOCALLY tiers, we won't work with your direct competitors in your service area. If you're a plumber in Austin on one of those tiers, we won't take on another Austin plumber. BE SEEN doesn't include exclusivity, since it's a lighter-touch tier and conflicts are less of a strategic issue.
Can I move between tiers if my needs change?
Yes. Most clients start at GET LEADS, then either stay there long-term or graduate to DOMINATE LOCALLY as they scale. You can move up or down with 30 days' notice. The only constraint: if you drop below GET LEADS, we may need to release your market exclusivity if a competitor reaches out.
How quickly will I see results?
Depends on the channel. Google Local Service Ads can drive calls within days—we've delivered 36 calls in 11 days for a towing client. SEO and Google Maps optimization typically take 60–90 days to show meaningful movement. Content and authority building compound over 6–12 months. We set channel-specific expectations up front, not vague promises.
What if the foundation work costs more than expected?
We quote Phase 1 after the audit, before any work starts. The number we give you is the number you pay—no surprise overages. If we discover something mid-project that genuinely changes scope, we'll talk to you before doing anything that affects pricing. That's it.

Not Sure Where You Fit?

That's what our free Local Visibility Scorecard is for.

It looks at:

  • Your online presence and visibility signals
  • Local competition density in your area
  • Trust signals (reviews, citations, schema)
  • Where your biggest gaps are

At the end, it recommends the right package to start with—and you can take it to any agency, not just us.

Take the Free Scorecard Schedule a Call

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